TESTED. PROVEN. LOVED.

All-Day Wear That Speaks For Itself


97%
said the color lasted through eating and drinking without fading.*

93% said it didn't transfer onto cups, masks, or clothing.*

95% said it felt weightless and comfortable on lips all day.*


*BASED ON A CLINICAL STUDY ON 85 PEOPLE AFTER 8 HOURS

COLOR IN 3 SIMPLE STEPS

How To Use


STEP 1: PREP

Apply the lip stain directly from the applicator, starting at the center of your lips and working outward toward the edges. Use light, even strokes to deposit color evenly across bare lips.

STEP 2: BLEND
Gently pat and blend the color with your fingertip for a soft, diffused finish. This creates a natural, seamless stain that melts into your lips for an effortless look.

STEP 3: SET & GLOW

Let the formula set for 1-2 minutes. Once dry, enjoy long-lasting, transfer-proof color that stays vibrant all day. Layer for more intensity or add gloss on top for extra dimension.

FAQ

If we didn't answer your question, contact us.

The Serum Lip Stain delivers true all-day wear—typically lasting 8-12 hours without touch-ups. The fade-resistant formula stays vibrant through eating, drinking, and talking without transferring to cups or masks. Once the stain sets (1-2 minutes after application), it becomes kiss-proof and completely
transfer-proof.
For maximum longevity, allow each layer to fully absorb before
eating or drinking.

No! Unlike traditional lip stains that leave lips feeling dry and tight, our Serum Lip Stain is infused with hydrating ingredients like shea butter, jojoba oil, and bisabolol to keep lips soft, smooth, and conditioned all day long.
The lightweight formula absorbs without feeling sticky or tacky, delivering
bold color with lasting comfort.
For added hydration, apply a clear lip balm
or gloss on top once the stain has set.

Absolutely! The buildable formula lets you customize your look. Apply one light
layer for a natural, sheer tint—perfect for everyday wear. For bolder, more
intense color, wait 30 seconds between layers and build up to your desired
intensity without any heaviness or caking. You control the drama, from subtle
"your lips but better" to statement-making bold.

Remove with an oil-based makeup remover or micellar water.
Gently massage the product into your lips, then wipe away with a cotton pad. The long-lasting formula requires an oil-based remover for easiest removal—regular water won't do the trick!

5.0
Rated 5.0 out of 5 stars
Based on 91 reviews
Total 5 star reviews: 90 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
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91 reviews
  • Liam H.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Lovely color, easy application

    The lip stain lasts hours- it lasts after food/smoking/kissing. I plan to use this in my wedding kit. I love to use this and then put a coat of pencil lip liner/lipstick/sometimes gloss to accentuate the lips more. When the other products wear away, you still have a defined lip shape from the luminance lip stain, it’s so nice when you’re out and you don’t want to keep reapplying your makeup all night. I repurchased two individual lip stains- one for my purse and one to go in a a gift bag for my hair dresser.

  • Olivia P.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    I think I love it!

    (My lower lip has natural hyper pigmentation under the lip, I didn’t put lip stain on it) I love the color, my lips are normally colorless so this was a great find! Easy application, the stain did dry quickly. I put it completely on my lips. My lips were only slightly dry after. Chapstick did the trick. I love the results!

  • Amelia Q.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Amazing results

    I sometimes wear a mask for work and found that this has been the best solution for color to stay on and not transfer to my mask or smudge all over my face. Wish they had more color options but I'm happy with what I have for now.

  • Aria B.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Love it!!

    I love it. I actually have a few. Super easy to put on. You can cover the entire lip or just do the liner. With this one I cover the entire lip and my nude I just use as a liner. Goes on good colors are spot on. Haven’t tasted it. Lasts a long time. First pic is after putting it on. 2nd is after peeling. 3rd one is with chapstick over it. Last photos/video is the nuude used as just a liner. Again I love it!

  • Emily R.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Stayed on through dinner!

    I really like this product. I got the cool pink shade. It stayed on through dinner though and it worked so well!!! Super pretty and gets easier with each use

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Contact Us

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Secure Payment

Shop with confidence. We handle and process all payment information securely.

Free Returns

We’re here to fix it and make things right.