Your brows, but better

Maximum fluff, zero stiffness


96%
said it filled gaps and added natural-looking volume for 12 hours.*

96% said it made their brows appear fuller and more defined.*

100% said their brows look fuller, more sculpted, natural, and smudge-proof.*

94% said it had a natural, feathery finish that lasts all day.*



*Based on a clinical study on 325 women after 8 weeks
Before
After

FROM FLAT TO FLUFF

THE TRANSFORMATION IS REAL


Watch sparse, flat brows transform into soft, naturally full arches with just a few brush strokes.

The innovative fluff brush lifts and defines each hair while filling gaps for that coveted feathery finish that lasts all day.

VELVET BROWS IN 2 STEPS

HOW TO USE


STEP 1: PRIME
Remove excess Velvet Brow Mousse from the fluff brush by gently wiping on the tube rim for precise application.

STEP 2: VELVET UP

Starting from the inner corner, brush upwards and outwards through brows using short, feathering motions.

PRO TIP

For extra dimension, use the tip of the brush to define the arch and tail, then blend with upward strokes for seamless, velvet-soft brows.

MAKEUP THAT UNDERSTANDS YOU

Forget the usual brands.

Luminance Milano is loved because it works and doesn’t make you feel invisible.

The Full Luminance Ritual

STEP 1 - PREP

PORE MINIMIZER PRIMER

Apply a small amount under the eyes to smooth texture and boost product hold.

#pink #pink

STEP 2 - Brighten

Undereye Brightener

Tap gently to neutralize dark circles and instantly refresh your look.

#UltraPink #UltraPink

STEP 3 - SET

Blurring Setting Powder

Dust lightly with the Precision Powder Brush to blur and lock in the brightness.

STEP 4 - LOCK

Setting Spray

Spritz to seal your undereye look and keep it flawless all day.

WITH

NATURAL INGREDIENTS

5.0
Rated 5.0 out of 5 stars
Based on 227 reviews
Total 5 star reviews: 221 Total 4 star reviews: 6 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
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227 reviews
  • Addison D.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 hours ago
    Easy to apply, darkens brow hairs

    I like the formula. Adds some darkness to my brow hairs to help define them more. Wasn’t too stiff feeling either. I used another brow gel before that was too stiff and made my brows feel itchy. This one helped define but wasn’t hardening! The brush tip is pointed, which helps you get better control over exactly where you want to apply the product. Great for fluffing and defining the brow hairs!

  • Elizabeth P.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 hours ago
    Long lasting

    The formula is creamy but not sticky. It glides on smoothly and keeps my brows in place without making them feel crunchy. Totally love it! I’ve never had my brows look this good with so little effort. Perfect for both beginners and pros.

  • Victoria U.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 hours ago
    Excellent brow color

    I have blond hair, and super light lashes and brows. So I need to add color. Just received my new Luminance Milano Brow Mousse today, and tried it immediately. It is a deep Brown color, but once I used the small detail brush to apply the mousse lightly, I went over it all with a natural hair brown brush. Works great! I can leave it just like this, or apply an eye brow powder over it. The Mousse really works well. Love my new Luminance Brow Mousse, and highly recommend.

  • Evelyn T.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 hours ago
    A brow mascara

    Love this product. The cleanup is easy . The product is more like a mousse and dries quickly.

  • Hannah H.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 hours ago
    Brows for days

    My brows are thinner than I'd like them to be, and I have some white hairs. This Luminance Milano Brow Mousse actually does a pretty good job of covering and making my brows look thicker and fuller. My brows still feel fairly soft. After putting on several coats, I noticed a little clumping/flaking that I needed to clean up but I may just need to get the hang of applying it smoother. I tried two colors: Deep Brown and Black Brown. I was curious about the shade difference between them, and honestly it is not much. One looks a little darker and bolder and is definitely more black than brown. But, I applied one to each of my brows, and as you can see in my photo, the difference is pretty subtle. The Deep Brown matches my natural brows the best, but I think both these colors are a little dark for me.I was curious how these darker colors would look, but I think my usual shades are a better match for my dark blonde. I plan on buying this in a different shade since it works really well. Recommend.

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    We’re here to fix it and make things right.

FREE DELIVERY

Enjoy FREE shipping on orders $50 and up.

CONTACT US

Need help? Reach our experts 24/7 by phone or email.

SECURE PAYMENT

Shop with confidence. We handle and process all payment information securely.

FREE RETURNS

We’re here to fix it and make things right.